To leverage &pizza’s partnership with the Miami Dolphins, we were invited to create an idea for organically increasing brand awareness among die-hard Dolphins fans.

With a 24-hour turnaround, we created a simple game plan that would award one lucky winner free pizza for the entire NFL season.

The campaign was meant to generate qualified email subscribers, and produced a strong list of &pizza-lovers in the Miami area that would become brand ambassadors.

Services: Creative Direction, Social Media