neuelane is a full-service creative shop designed to help brands and businesses spark new conversations. Since 2012, our people have been working with real estate companies and developers to market their residential projects. From the launch and groundbreaking, through the topping off and the final residence is sold, we work as an extension of the marketing team by developing luxury brands from the brand identity to the latest creative campaign. Simply put, we produce work that resonates with brokers and potential buyers, whether they live down the street, in another state, or in a different country.
neuelane is a full-service creative shop designed to help brands and businesses spark new conversations. Since 2012, our people have been working with real estate companies and developers to market their residential projects. From the launch and groundbreaking, through the topping off and the final residence is sold, we work as an extension of the marketing team by developing luxury brands from the brand identity to the latest creative campaign. Simply put, we produce work that resonates with brokers and potential buyers, whether they live down the street, in another state, or in a different country.

BRAND IDENTITY

Your brand is not a logo–it’s a culmination of the visual elements that it represents. More specifically, it’s defined by the color palette, textures and patterns, logo, typography and comes alive across different mediums with the same aesthetics throughout to increase trust.
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WEBSITE DEVELOPMENT

A website is the foundation of a brand’s online presence. It’s what your customers find when they search for you, your product or service. Most importantly, it’s the call-to-action on your ads and communication. With this in mind, it needs to be aesthetically beautiful, functional, and responsive across all possible platforms and screens. We collaborate with you starting with User Experience to User Interface Design, all the way through copywriting, content creation, and website management.
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CREATIVE DIRECTION

From the concept development to the consumer journey, it’s all about how you tell the story. Whether it’s a fully-integrated campaign for a product launch, or a social media campaign to boost awareness, our creative team is driven to find a unique solution that will solve the needs with compelling ideas, eye-catching art and thoughtful copy.
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CONTENT CREATION

Good content gets you noticed, great content elevates the brand. We collaborate with brands to plan, capture, develop, polish, and deliver quality content. Whether it’s a gasp, a Share or your full attention, the final product must provoke an action from the audience––or risk being ignored. Like the others.
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SOCIAL MEDIA

Long gone are the days of just posting something on a social network and getting traction. In fact, every day it gets more and more challenging for brands to get traction. It’s all play to pay––and it’s here to stay. Luckily, this is where we live on a daily basis. We specialize in collaborating with brands to increase their social presence, with capabilities from posting content to media buys.
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MEDIA BUYING

Anyone can spend your media budget, few can outperform the budget they were given. Making strategic, well-informed decisions on how and when to target the right audiences, on multiple platforms and channels, can make or break a brand’s success. We pride ourselves in maximizing the effectiveness of our work, traditional to digital.
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