&pizza, the fast-growing anti-establishment establishment, was launching their new premium LTO: The Extra Helping. Unlike their typical offerings, this was the first time they created a concoction of premium toppings, including short rib, mac and cheese, and more.

With social media only giving us a few seconds to get the audience’s attention to tell them what it is, why they want it and where to get it: we made the LTO the star and advertised a complex item in the simplest way possible.

This straightforward marketing recipe served up some delicious results.

Services: Creative Direction, Social Media, Paid Social Campaigns