WINTER REDEFINED
Jade Signature
Background
Jade Signature is an award-winning, ultra-luxury beachfront tower in Sunny Isles Beach designed by starchitect duo Herzog & de Meuron, and they tapped us to create a social campaign targeting potential buyers outside of South Florida.
The Project
Our strategy was to leverage real-time events in Chicago and New York – namely, major snowstorms and subzero temps – to show Northern buyers what they were missing down here in sunny South Florida.
The Results
The results came in hot, generating qualified leads for Jade’s sales team. It turns out that people trapped indoors on a freezing winter day are very interested in oceanfront living, especially when your campaign precisely targets the right demographics.
Services: Creative Direction, Social Media, Paid Social Campaigns
