WINTER REDEFINED

Background
Jade Signature is an award-winning, ultra-luxury beachfront tower in Sunny Isles Beach designed by starchitect duo Herzog & de Meuron, and they tapped us to create a social campaign targeting potential buyers outside of South Florida.

The Project
Our strategy was to leverage real-time events in Chicago and New York – namely, major snowstorms and subzero temps – to show Northern buyers what they were missing down here in sunny South Florida.

Services: Creative Direction, Social Media, Paid Social Campaigns