FEELING YOURSELF
Paid Workout
Fitness motivation takes many forms, but our research revealed that self-accountability is the most powerful driver—and nothing motivates like money. So, we created a campaign that showcased how users’ fitness achievements turned into real, tangible rewards.
Services:
Digital Strategy, Creative Direction, Video Production, Social Media Marketing, Paid Social, Media Buying
Awards:
American Advertising Award for Best of Online & Interactive
2x American Advertising Awards for Social Media Campaign