what we’re all

about

We believe consumers don't want to be advertised to. They want brands that solve a need, are relevant, and create a relationship with them.

We believe consumers don't want to be advertised to. They want brands that solve a need, are relevant, and create a relationship with them.

services

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STRATEGY

There’s a method to the madness–our job is to uncover the insight to lead our clients down the right path. Whether it’s a product with a niche audience, or a brand needing to reach the masses, we set the foundation by taking a deep dive from the start and pave the way to reach, communicate, and ultimately engage with the audience.

• Research
• Strategic Planning
• Brand Positioning
• Digital & Social Strategy
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CREATIVE
DEVELOPMENT

From the concept development to the consumer journey, it’s all about how you tell the story. Whether it’s your overall branding, social campaign, POP, website or simply an email, our creative team is driven to find a unique solution that will solve this for our clients needs with compelling ideas, eye-catching art and thoughtful copy.

• Brand Identity
• Graphic Design
• Copywriting
• Campaign Development
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CONTENT CREATION

Good content gets you noticed, great content elevates the brand. From photography to video production, we collaborate with brands to plan, develop, polish, and deliver quality content. Whether it’s a gasp, a Share or your full attention, the final product must provoke an action from the audience–or risk being ignored, like the others.

• Video Production
• Motion Graphics
• Photography
• Web Design & Development

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MEDIA BUYING

Anyone can spend your media budget, few can outperform the budget they were given. Making strategic, well-informed decisions on how and when to target the right audiences, on multiple platforms and channels, can make or break a brand’s success. We pride ourselves in maximizing the effectiveness of our work, traditional to digital.

• Integrated Media Planning
• Paid Social & Reporting
• Digital Media Buying
• Performance Analytics
CONTACT US

to start talking about how
we can elevate your brand

the

people

behind it all

MICHAEL CAMPOS

CO-FOUNDER, HEAD OF STRATEGY

Michael Campos starts every weekday with a cold brew from his local coffee shop and ends it watching Sportscenter–or Peppa Pig, if his daughter is still awake. In between, he leads strategy for neuelane and spends the majority of each day doing research, asking questions, analyzing data and yapping about how good his golf game is at the moment.

Michael’s advertising career kicked off before he even finished school. He locked in his first social media client six months before graduating from Miami International University of Art & Design 2011, and took off from there. This momentum led to more clients, bigger projects, key partnerships, and eventually, the birth of neuelane in 2017.

From 2010 to 2018, Michael served as a board member for the American Advertising Federation of Miami, first as a student and then later as President of Ad 2 and AAF Miami. In 2012, he was honored with the coveted "Advertising Person of the Year" Award.

He loves to remind clients he doesn’t do social media, he advertises. Social just happens to be his weapon of choice.

BRANDON RODRIGUEZ

CO-FOUNDER, HEAD OF OPS + PRODUCTION

Brandon’s path to senior leadership was anything but traditional. With a B.S. in Music Production from Full Sail University, he spent the first phase of his career as a creative director and recording engineer for a major recording and event space called LMNT. His work ethic and creativity helped him quickly advance to roles like general manager and director of operations.

In order to dive deeper into the advertising world, he left LMNT for TAMZ, where he led creative and production as the agency’s director of operations. These experiences trained Brandon in every aspect of agency life, giving him the tools to run daily ops and deliver world-class creative work across teams and mediums.

From managing creative workflow and production, to directing and executing projects, to nurturing client relationships and managing inter-agency teams, Brandon made sure everything ran like clockwork.

Today, as the COO of neuelane, he brings these same skills and more to higher-level challenges for larger clients. Brandon is the center spoke around which the entire agency operates, from creative to operations, finance and beyond.

JONATHAN MORFFI

CREATIVE DIRECTOR

Jonathan has worked as a creative for 10+ years, in both traditional and nontraditional advertising–television, radio, OOH, digital, social, experiential, POP–with brands across the board.

He is an instructor at Miami Ad School, hoping to continually learn and inspire, and previously served as Creative Curator.

Jonathan was also previously appointed as Creative Director, in a more fashion environment, at Wilhelmina Models which speaks a bit to his design aesthetic and does fashion photography whenever he has some spare time.

Past clients: Toyota, Unilever, Knorr, Chapstick, Pfizer, Advil, Centrum, Wrigley's, Kraft, Oreo, Chips Ahoy, Wendy's, CVS Pharmacy, Dell, Adidas, Sony, Diageo, T-Mobile, Verizon, Lowe's, Nestle, ampm.

*You may also recognize him from appearances on MTV’s “8th and Ocean”

MAITE FIGUEROA

DIGITAL MARKETING MANAGER

After achieving her B.A. in advertising from Miami International University of Art and Design, Miami native Maite Figueroa chose to pursue a career in social media and digital marketing because it’s a platform that allows brands to impact customers in real time. She finds this immediacy to be full of exciting possibilities. After several years of developing the relevant skills and experience, Maite joined neuelane to manage organic and paid social content for all our clients.

Her day-to-day involves community management for numerous social accounts, creating ads, curating social media calendars and posting content. Each month, she delivers detailed performance reports that allow clients to learn and adapt their strategy.

At the office, Maite enjoys being part of a fast-paced team of creatives who love what they do, and in her downtime, she enjoys traveling and spending time with family. She also likes to keep up with online trends and scour the digital landscape for what’s next.

MICHAEL GERONAZZO

DIRECTOR OF PHOTOGRAPHY

Michael Geronazzo is neuelane’s director of photography, bringing his expert eye and relentless push for perfection to our clients’ photo, video and animation needs. A Chicago native raised right here in sunny Miami, he’s been into video and photography since the days of VHS, and he says he caught the digital bug back when megapixels were counted on one hand.

Michael attended an arts magnet school for video production and engineering before winning a year-long internship doing media intake and editing at CBS. From here, he expanded his skills and business by creating videos for some of the biggest names in South Florida nightlife – LIV, Mansion, SET and more. This led to years of great jobs with marketing and production agencies creating exciting work for Mercedes-Benz, Heineken, Ray-Ban, Stoli Group and others.

Today, we’re excited to have Michael on the team. His experience and expertise raise the bar on our production work. Off the clock, you’ll find Michael pursing loud hobbies like cars, bikes and pro audio. This natural petrolhead has owned 10 cars since he got a license and he’ll probably make an excellent mechanic if we ever give him the boot.

     
     
  • MICHAEL CAMPOS

    CO-FOUNDER, HEAD OF STRATEGY
    read full bio
    Brandon Rodriguez

    Michael Campos starts every weekday with a cold brew from his local coffee shop and ends it watching Sportscenter–or Peppa Pig, if his daughter is still awake. In between, he leads strategy for neuelane and spends the majority of each day doing research, asking questions, analyzing data and yapping about how good his golf game is at the moment.

    Michael’s advertising career kicked off before he even finished school. He locked in his first social media client six months before graduating from Miami International University of Art & Design 2011, and took off from there. This momentum led to more clients, bigger projects, key partnerships, and eventually, the birth of neuelane in 2017.

    From 2010 to 2018, Michael served as a board member for the American Advertising Federation of Miami, first as a student and then later as President of Ad 2 and AAF Miami. In 2012, he was honored with the coveted "Advertising Person of the Year" Award.

    He loves to remind clients he doesn’t do social media, he advertises. Social just happens to be his weapon of choice.

  • BRANDON RODRIGUEZ

    CO-FOUNDER, HEAD OF OPS + PRODUCTION
    read full bio
    Brandon Rodriguez

    Brandon’s path to senior leadership was anything but traditional. With a B.S. in Music Production from Full Sail University, he spent the first phase of his career as a creative director and recording engineer for a major recording and event space called LMNT. His work ethic and creativity helped him quickly advance to roles like general manager and director of operations.

    In order to dive deeper into the advertising world, he left LMNT for TAMZ, where he led creative and production as the agency’s director of operations. These experiences trained Brandon in every aspect of agency life, giving him the tools to run daily ops and deliver world-class creative work across teams and mediums.

    From managing creative workflow and production, to directing and executing projects, to nurturing client relationships and managing inter-agency teams, Brandon made sure everything ran like clockwork.

    Today, as the COO of neuelane, he brings these same skills and more to higher-level challenges for larger clients. Brandon is the center spoke around which the entire agency operates, from creative to operations, finance and beyond.

  • JONATHAN MORFFI

    CREATIVE DIRECTOR
    read full bio
    Jonathan Morffi

    Jonathan has worked as a creative for 10+ years, in both traditional and nontraditional advertising–television, radio, OOH, digital, social, experiential, POP–with brands across the board.

    He is an instructor at Miami Ad School, hoping to continually learn and inspire, and previously served as Creative Curator.

    Jonathan was also previously appointed as Creative Director, in a more fashion environment, at Wilhelmina Models which speaks a bit to his design aesthetic and does fashion photography whenever he has some spare time.

    Past clients: Toyota, Unilever, Knorr, Chapstick, Pfizer, Advil, Centrum, Wrigley's, Kraft, Oreo, Chips Ahoy, Wendy's, CVS Pharmacy, Dell, Adidas, Sony, Diageo, T-Mobile, Verizon, Lowe's, Nestle, ampm.

    *You may also recognize him from appearances on MTV’s “8th and Ocean”

  • MAITE FIGUEROA

    DIGITAL MARKETING MANAGER
    read full bio
    Maite Figueroa

    After achieving her B.A. in advertising from Miami International University of Art and Design, Miami native Maite Figueroa chose to pursue a career in social media and digital marketing because it’s a platform that allows brands to impact customers in real time. She finds this immediacy to be full of exciting possibilities. After several years of developing the relevant skills and experience, Maite joined neuelane to manage organic and paid social content for all our clients.

    Her day-to-day involves community management for numerous social accounts, creating ads, curating social media calendars and posting content. Each month, she delivers detailed performance reports that allow clients to learn and adapt their strategy.

    At the office, Maite enjoys being part of a fast-paced team of creatives who love what they do, and in her downtime, she enjoys traveling and spending time with family. She also likes to keep up with online trends and scour the digital landscape for what’s next.

  • MICHAEL GERONAZZO

    DIRECTOR OF PHOTOGRAPHY
    read full bio
    Michael Geronazzo

    Michael Geronazzo is neuelane’s director of photography, bringing his expert eye and relentless push for perfection to our clients’ photo, video and animation needs. A Chicago native raised right here in sunny Miami, he’s been into video and photography since the days of VHS, and he says he caught the digital bug back when megapixels were counted on one hand.

    Michael attended an arts magnet school for video production and engineering before winning a year-long internship doing media intake and editing at CBS. From here, he expanded his skills and business by creating videos for some of the biggest names in South Florida nightlife – LIV, Mansion, SET and more. This led to years of great jobs with marketing and production agencies creating exciting work for Mercedes-Benz, Heineken, Ray-Ban, Stoli Group and others.

    Today, we’re excited to have Michael on the team. His experience and expertise raise the bar on our production work. Off the clock, you’ll find Michael pursing loud hobbies like cars, bikes and pro audio. This natural petrolhead has owned 10 cars since he got a license and he’ll probably make an excellent mechanic if we ever give him the boot.

we’re a small team with big ideas

SEE THE WORK