WE ONLY HAVE ONE GOAL IN MIND
to spark new connections between ambitious brands and their customers.
the story behind neuelane
neuelane is an award-winning, full-service advertising agency in Miami. We build brands, campaigns and content for hospitality, food and beverage and luxury real estate, and we produce all of it in-house, from strategy and branding to photo and video production, social media and paid media.
We started in 2017 with one idea in the name: find a new lane. For us, and for every brand we work with. Our founder, Brandon Rodriguez, came up in music production, music videos and design, ran marketing for a Miami event space and recording studio, and helped scale another agency’s operations before building neuelane around the kind of work he wanted to make.
From day one, our work lived in two worlds: food and beverage brands fighting for attention in a crowded city, and luxury real estate developers selling pre-construction condos to buyers around the world. We’ve launched restaurants and CPG brands, and we’ve helped carry South Florida developments like Jade Signature, Brickell Flatiron and The Ritz-Carlton Residences, Sunny Isles Beach from pre-construction to fully developed and sold out, working alongside developers like Fortune International Group, Terra Group and CMC Group.
Hotels and resorts came next, brands that need to fill rooms and tables, not just feeds. Today we work as a hybrid digital creative agency and production house. Every shoot is produced and directed in-house, so strategy, creative and content are all led by the same team.
That work has earned ADDY, Shorty and W3 awards, and our founder sits on the Telly Awards judging council. But the scoreboard we care about most is our clients’: sales, bookings, brands people remember, and authentic relationships that last. Many of our clients have stayed with us for years, and some have followed us from project to project.
process
STRATEGY
DRIVEN BY RESEARCH
We dive deep from the start to build the right roadmap for a brand’s success. Be it a niche audience, or a brand needing great reach, we’ll find and lead the way to success so brands can communicate, engage and win over their audience.
CREATIVE
WITH PURPOSE AND GUTS
Without great Creative, we don’t exist. Which is why we are 100% driven to continue developing it. We find unique solutions that will solve our client’s goals with compelling concepts, eye-catching art, and thoughtful copy.
PRODUCTION
THAT BRINGS IDEAS TO LIFE
Ideas are only as good as the execution. As such, we plan, develop, polish, and deliver a quality product that captures attention and provokes an action that can be measured in gasps, likes, shares, and most importantly, results.
MEDIA
TO MAXIMIZE EXPOSURE
Good connections are made at the right time and place—wherever they are. That’s why we take the time to analyze and determine the most effective media mix to reach them, constantly optimizing placements as we go.
capabilities
BRANDING
- Strategy & Positioning
- Logo & Identity
- Brand Guidelines
- Collateral
- Packaging
- Web Design & Development
SOCIAL MEDIA
- Community Management
- Social Media Strategy
- Creative Direction
- Art Direction & Design
- Copywriting
- Content Creation
- Influencer Marketing
- Analytics & Reporting
ADVERTISING
- Research
- Strategic Planning
- Creative Direction
- Production
- Campaign Execution
PRODUCTION
- Video Production
- Photography
- Creative Development
- Storyboarding
- Scriptwriting
- Casting
- Location Scouting
- Post-Production
MEDIA BUYING
- Paid Search
- Paid Social
- Display Ads
- OTT/CTV
- Audio/Podcast
- OOH
AWARD-WINNING TEAM
led by a team of senior-level strategists, creatives and producers that are passionate about helping brands find their lane.
we’re a small team with big ideas
let’s make
contact
Schedule a Discovery Call by filling out the form below or email us at hello@neuelane.com