While some brands cut back on spending during summer, we encouraged PINCHO to double down with a sales-driven campaign.

The goal was to increase quantity of orders and make every sale more profitable by saving them a big percentage of each. To do this, we teamed up with Dispatch by Postmates to offer free delivery on all orders via PINCHO’s website for one full week.

This did several things for the consumer: it made it easier to order (increasing quantity of orders), saved them money (no delivery/service charge) and made it more convenient (delivered right to their door).

For this fast casual restaurant, it served as a brand awareness tool for consumers to know they offer delivery via their website, the campaign increased the quantity of orders, and saved them money on every transaction which led to bigger profits.

Creative Direction, Social Media Marketing, Paid Social