Scaling any brand or business needs an executive team with a strong vision, and the right team in place that’s not afraid of hard work and collaboration. This goes from the key stakeholders to the employees on the front lines.

While it usually takes marketers several years of testing and analyzing to arrive at a brand positioning, most companies don’t have the luxury of time. We worked with the key stakeholders at Amaize to develop a brand positioning they can rally around as they get ready to ramp up franchising efforts.

Services: Research, Brand Positioning, Creative Direction