The word Fortune has been synonymous with luxury real estate in Miami since 1983. But even as one of Miami’s top luxury real estate companies, the Fortune brand always felt more NYC than MIA.

In the world of luxury real estate, you have to know the market better than anyone else in order to sell it. National and global players arrive in Miami every day trying to capitalize on its world-class market, but Fortune stands apart as born-and-bred Miami, with deep local connections.

That was the key insight behind the new brand platform we created: Miami is Home.

From look-and-feel to messaging, the new FIR made a consistent statement to the market: There’s no FIR without Miami, and no Miami without FIR. These two entities have shaped one another over decades.

Brand Identity, Creative Direction, Video Production, Website Design & Development