THE GIFT OF SABOR
Iberia Foods
For the holidays, Iberia Foods set out to create a brand awareness campaign highlighting its full portfolio of ingredients, spices, and pantry staples. Set on Christmas Eve in a warm, fully decorated kitchen, the commercial reimagines Santa through a Latin lens. As upbeat holiday rhythms replace traditional carols, Santa pours himself a glass of sidra, dances between steps, and prepares a festive dinner using Iberia products. Told with classic, old-school Christmas narration, like a timeless rhymebook story, the spot blends humor, music, and unmistakable sabor. The result is a culturally resonant holiday story that positions Iberia at the center of the Christmas table.
Services:
Creative Direction, Advertising Campaign, Video Production
Awards:
Gold Telly Award for Gold in Food & Bev
Silver American Advertising Awards for Internet Commercial