THE RYTHM OF A CARIOCA
Lola from Rio
As Lola From Rio expanded into the U.S., the challenge was to capture the color, rhythm, and energy of Rio in a campaign that made the brand unmistakably rooted in its origin. We developed and produced a vibrant studio campaign spotlighting three hero lines across four video ads and social content. Through expressive casting, bold color-blocked sets, and real hair transformations, the creative captured movement, heat resilience, and the effortless confidence of Rio. The result positions Lola From Rio as more than haircare. It’s rhythm, performance, and personality in every strand.
Services:
Creative Direction, Advertising Campaign, Video Production, Photography